Modernity - The characteristics surrounding modernism.
Modernism is partly a reaction to the Baroque (highly sylized, ornamental and lavish. Geometric reason is lost.
Modernism was concerned with designing a new world. This had alot to do with retrospective views on the first world war- How did we let this happen? How could we? Is it our enviroment in which we live?
Modernism was a reaction to the machine. The earliest steam engines were still styled like a classical structure (Watt Steam Engine with Roman Columns for support.)
Before modernism, things were given unrelative ornamental decoration to give them a shallow meaning. William Morris.
Louis Sullivan.
Der Deutsche Werkbund.
See the factory as an honest functional place with clear purpose and the product of the latest technology.
Therefore revere it. Base works upon it.
Many modernist designers began as factory architects.
WORLD WAR ONE.
Loss of rationality - rationality is important in modernist design.
Bauhaus - attempting to break down the great divison in art, money. Art having value.
Moholy Nagy - Considered first electronic artist.
The Chair.
Symbol of modern design, Cheaper to construct than a building.
Early modernists were not very well financially supported.
THE END OF MODERNISM.
Mass Market Modernism.
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